MRM Group, the independent reputation management and media services consultancy, has added intelligence-led content marketing to its offering through a deal that will see it take a 50 per cent stake in specialist agency Foco.
The deal, which completed last week, will see Foco founder Michael Taggart join MRM Group’s executive committee. MRM Group CEO Andrew Appleyard will join the Foco board as a director.
Based at MRM’s offices in Covent Garden, London, Foco will continue to operate under its own brand, servicing its growing roster of clients while integrating its expertise and experience across the rest of the Group.
MRM Group specialises in helping organisations operating in and around the financial services sector communicate more effectively and efficiently with the people who matter the most to them. It was formed in September 2018 following acquisition by reputation management consultancy MRM of media planning and buying specialists Capital City Media.
Founded in October 2017, Foco creates and delivers content marketing campaigns for B2B fintech companies.
Commenting on joining the Group, Taggart said: “As any new parent will tell you, the gestation, birth and toddler months are a rewarding but dizzying series of big successes and hopefully small mistakes – and there’s nothing that makes you prouder than seeing your baby grow. But, at the risk of labouring the metaphor, there comes a point when your horizons widen and you think about building a happy, successful future beyond the nursery.
“Foco is at that point and I’m certain MRM Group will support us with the systems, networks and expertise we need to become Britain’s brightest fintech content marketing agency.”
Appleyard said: “The tie-up with Foco adds another hugely important and exciting area of experience and expertise to the Group – one we know clients and contacts across the sector are keen to have more knowledge of and access to as they look to continually improve the effectiveness and efficiency of their communications.
“The proposition Michael has developed at Foco is a breath of fresh air for the sector, combining deep audience and channel analysis and understanding with editorial know-how and creative flair to create content that inspires real and measurable action. It’s great to now have it as part of our proposition.”