The advertising world has begun a debate on the direction of its moral compass, withthe Facebook advertising boycott. But for financial firms, there isn’t an awfullot to boycott in the first place.
A quarter of high-net-worth individuals (HNWIs) want moreinformation to help with their money, research from TI Media has found, while this group overwhelmingly still look to trusted advisers during the crisis.
A big majority of Ft.com readers say they expect working to never return to “traditional” ways thanks to coronavirus.
Certain media outlets are attracting record usage as readers turn to what they perceive to be their ‘trusted’ brands in the crisis.
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