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High quality print media in Germany, France, Italy, The Netherlands and Switzerland are bucking the downward trend which has afflicted many peers in other parts of the world, says Mike Richards, director at Capital City Media.
Some 11 asset managers spent more than £100,000 on advertising during lockdown, according to figures from AC Nielsen. It is those bold firms that keep their head above the parapet that will benefit in time, says Mike Richards, director of Capital City Media.
With the demise of print regularly predicted, Mike Richards, Director of Capital City Media, updates with some defiant numbers from major publishers.
The future of Out of Home (OOH) advertising is good as consumer patterns adapt to life under coronavirus.
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