Analysis
Insightful campaign analytics for continuous optimisation
We provide clients with robust, ongoing analysis to ensure campaigns perform at their highest potential. From media performance to audience engagement, we track hundreds of possible data points across all campaign elements.
Performance Tracking
We offer regular updates on campaign performance, tailored dashboards for key stakeholders, and clear recommendations for optimisation. Whether it's click-through rates, impression quality, lead conversions, or content engagement, our clients always have a clear understanding of what is working—and what isn’t.
Importantly, analysis is not an end point; it’s a feedback mechanism. Every insight we gather is fed back into the campaign cycle, influencing the planning, media mix, creative direction, and future investment decisions. This closed-loop process ensures continuous improvement, greater efficiency, and ever-increasing return on investment over time.
“Working with Capital City feels like a true partnership. They really know the market, they care about their clients, and they work hard for them.”