An insight from Capital City Media into the continued decline of the ISA season's dominance within annual advertising plans within financial services industry.
As the ISA season stopped earlier this month there was a marked decrease in asset managers advertising within the national press. But, given there are peaks and troughs in the UK and global economies, it is exactly now when investment into advertising could benefit companies
There are no prizes for spotting that newspaper sales are in decline. But the situation is more nuanced than it seems.
MRM Group, the independent reputation management and media services consultancy, has added intelligence-led content marketing to its offering through a deal that will see it take a 50 per cent stake in specialist agency Foco.
MRM, the award-winning communications consultancy, has joined forces with paid media specialist Capital City Media(CCM) to create a new independent force in reputation management and brand promotion.
A published article from investmentweek.co.uk - Mike Richards, director of Capital City Media, looks at how asset managers can create and maintain brand awareness in the consumer market.