New from the experts at Capital City Media

Why it’s important for marketeers to know their clients

An increasing amount of our media planning and buying is with clients who have a direct to consumer (D2C) function within their marketing activities. These are investment trusts and also open-ended funds.

Mike Richards
Director

A year later: time for financial brands to capitalise on the future of print media

Carrying on from the pieces we've written about people reverting to quality journalism during times of uncertainty, we are looking, as the light at the end of the tunnel slowly is revealed,

Mike Richards
Director

38 million Brits still read a paper every day – plus more good news for quality media across Europe

With so many people still stuck working from home, the desire to increasingly pay for quality journalism within the UK seems evermore on the increase. And even more so across Europe.

Mike Richards
Director

Quality EU financial and traditional media buck the trend as readers snap up print editions across Europe

High quality print media in Germany, France, Italy, The Netherlands and Switzerland are bucking the downward trend which has afflicted many peers in other parts of the world, says Mike Richards, director at Capital City Media.

Mike Richards
Director

The 11 asset management firms that spent more than £100,000 on advertising during lockdown

Some 11 asset managers spent more than £100,000 on advertising during lockdown, according to figures from AC Nielsen. It is those bold firms that keep their head above the parapet that will benefit in time, says Mike Richards, director of Capital City Media.

Mike Richards
Director

Christmas is coming – and with it more demise-defying print media numbers

With the demise of print regularly predicted, Mike Richards, Director of Capital City Media, updates with some defiant numbers from major publishers.

Mike Richards
Director

The future of Out of Home advertising

The future of Out of Home (OOH) advertising is good as consumer patterns adapt to life under coronavirus.

Becky Ford
Director

Will financial services join in with the Facebook advertising boycott?

The advertising world has begun a debate on the direction of its moral compass, with the Facebook advertising boycott. But for financial firms, there isn’t an awful lot to boycott in the first place.

John Empson
Media Executive

A quarter of high-net-worths want more information to help improve their finances

A quarter of high-net-worth individuals (HNWIs) want more information to help with their money, research from TI Media has found, while this group overwhelmingly still look to trusted advisers during the crisis.

Mike Richards
Director

The end is nigh – for traditional working methods

A big majority of Ft.com readers say they expect working to never return to “traditional” ways thanks to coronavirus.

Mike Richards
Director

A third of Brits think the coronavirus crisis calls for more proactive financial planning

This week we’ve moved away from people’s knitting skills and are looking at attitudes to financial planning and where people are going for guidance.

Mike Richards
Director

Knitting, and other habits revealed by Brits’ changing reading interests in lockdown

Never mind cooking or taking up a new language, for some demographics complex knitting patterns have burst forth, as we continue our ‘Count of Monte Cristo’ lifestyles while spending more and more time reading trusted media news.

Mike Richards
Director

UK public can’t get enough food journalism during the lockdown

As we end week four of the lockdown in the UK, the public’s media habits – and attitudes – continue changing.

Mike Richards
Director

Big media brands doubling subscriber numbers as readers hunt for top-notch journalism

Both Bloomberg and the FT have experienced exponential readership growth thanks to coronavirus – with some curious top stories to boot.

Mike Richards
Director

The media brands winning readers’ trust during the coronavirus crisis

Certain media outlets are attracting record usage as readers turn to what they perceive to be their ‘trusted’ brands in the crisis.

Mike Richards
Director

Why you should continue to advertise

With only two months before the UK withdraws from the European Union, investor sentiment in the UK seems to be at a low point.

Mike Richards
Director

Who is advertising in the fabled ISA season?

An insight from Capital City Media into the continued decline of the ISA season's dominance within annual advertising plans within financial services industry.

Mike Richards
Director

Why branding is paramount

As the ISA season stopped earlier this month there was a marked decrease in asset managers advertising within the national press. But, given there are peaks and troughs in the UK and global economies, it is exactly now when investment into advertising could benefit companies

Mike Richards
Director

An insight from Capital City Media into… falling newspaper sales

There are no prizes for spotting that newspaper sales are in decline. But the situation is more nuanced than it seems.

Thomas Sutherland
Account Director

MRM Group adds content marketing expertise with Foco tie-up

MRM Group, the independent reputation management and media services consultancy, has added intelligence-led content marketing to its offering through a deal that will see it take a 50 per cent stake in specialist agency Foco.

Mike Richards
Director

MRM adds paid expertise with CCM deal

MRM, the award-winning communications consultancy, has joined forces with paid media specialist Capital City Media(CCM) to create a new independent force in reputation management and brand promotion.

Mike Richards
Director

Marketing brand loyalty

A published article from investmentweek.co.uk - Mike Richards, director of Capital City Media, looks at how asset managers can create and maintain brand awareness in the consumer market.

Mike Richards
Director