An increasing amount of our media planning and buying is with clients who have a direct to consumer (D2C) function within their marketing activities. These are investment trusts and also open-ended funds.
Carrying on from the pieces we've written about people reverting to quality journalism during times of uncertainty, we are looking, as the light at the end of the tunnel slowly is revealed,
With so many people still stuck working from home, the desire to increasingly pay for quality journalism within the UK seems evermore on the increase. And even more so across Europe.
High quality print media in Germany, France, Italy, The Netherlands and Switzerland are bucking the downward trend which has afflicted many peers in other parts of the world, says Mike Richards, director at Capital City Media.
Some 11 asset managers spent more than £100,000 on advertising during lockdown, according to figures from AC Nielsen. It is those bold firms that keep their head above the parapet that will benefit in time, says Mike Richards, director of Capital City Media.
With the demise of print regularly predicted, Mike Richards, Director of Capital City Media, updates with some defiant numbers from major publishers.
The future of Out of Home (OOH) advertising is good as consumer patterns adapt to life under coronavirus.
The advertising world has begun a debate on the direction of its moral compass, with the Facebook advertising boycott. But for financial firms, there isn’t an awful lot to boycott in the first place.
A quarter of high-net-worth individuals (HNWIs) want more information to help with their money, research from TI Media has found, while this group overwhelmingly still look to trusted advisers during the crisis.
A big majority of Ft.com readers say they expect working to never return to “traditional” ways thanks to coronavirus.
This week we’ve moved away from people’s knitting skills and are looking at attitudes to financial planning and where people are going for guidance.
Never mind cooking or taking up a new language, for some demographics complex knitting patterns have burst forth, as we continue our ‘Count of Monte Cristo’ lifestyles while spending more and more time reading trusted media news.
As we end week four of the lockdown in the UK, the public’s media habits – and attitudes – continue changing.
Both Bloomberg and the FT have experienced exponential readership growth thanks to coronavirus – with some curious top stories to boot.
Certain media outlets are attracting record usage as readers turn to what they perceive to be their ‘trusted’ brands in the crisis.
With only two months before the UK withdraws from the European Union, investor sentiment in the UK seems to be at a low point.
An insight from Capital City Media into the continued decline of the ISA season's dominance within annual advertising plans within financial services industry.
As the ISA season stopped earlier this month there was a marked decrease in asset managers advertising within the national press. But, given there are peaks and troughs in the UK and global economies, it is exactly now when investment into advertising could benefit companies
There are no prizes for spotting that newspaper sales are in decline. But the situation is more nuanced than it seems.
MRM Group, the independent reputation management and media services consultancy, has added intelligence-led content marketing to its offering through a deal that will see it take a 50 per cent stake in specialist agency Foco.
MRM, the award-winning communications consultancy, has joined forces with paid media specialist Capital City Media(CCM) to create a new independent force in reputation management and brand promotion.
A published article from investmentweek.co.uk - Mike Richards, director of Capital City Media, looks at how asset managers can create and maintain brand awareness in the consumer market.