New from the experts at Capital City Media

Who is advertising in the fabled ISA season?

An insight from Capital City Media into the continued decline of the ISA season's dominance within annual advertising plans within financial services industry.

Mike Richards
Director

Why branding is paramount

As the ISA season stopped earlier this month there was a marked decrease in asset managers advertising within the national press. But, given there are peaks and troughs in the UK and global economies, it is exactly now when investment into advertising could benefit companies

Mike Richards
Director

An insight from Capital City Media into… falling newspaper sales

There are no prizes for spotting that newspaper sales are in decline. But the situation is more nuanced than it seems.

Thomas Sutherland
Account Director

MRM Group adds content marketing expertise with Foco tie-up

MRM Group, the independent reputation management and media services consultancy, has added intelligence-led content marketing to its offering through a deal that will see it take a 50 per cent stake in specialist agency Foco.

Mike Richards
Director

MRM adds paid expertise with CCM deal

MRM, the award-winning communications consultancy, has joined forces with paid media specialist Capital City Media(CCM) to create a new independent force in reputation management and brand promotion.

Mike Richards
Director

Marketing brand loyalty

A published article from investmentweek.co.uk - Mike Richards, director of Capital City Media, looks at how asset managers can create and maintain brand awareness in the consumer market.

Mike Richards
Director