Weekly Advertising Roundup - 15 September 2017
On Mobile SERPs, 19.2% of clicks went to the top 2 sponsored text ads - use extensions - AdWords - by B2Community
Google Attribution is coming & will this mean the end of last-click attribution models? Nope, but it's a good step - by Search Engine Land
We're ready, it's now time for publishers to get serious about Ads.txt - let's make programmatic premium again!