Services

  • Areas of Expertise

    We are experts in all areas of financial services: Asset Management, Investment Banking, Pensions, Life and Insurance, Wealth Management, Mortgages, Legal, Taxation, We also have expertise in other professional services. Because of our industry knowledge we are often involved by our clients at their early marketing planning stages – before any media has even been selected. Our clients believe we Continue Reading

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  • Media Planning

    We are a full service media agency, planning across print, online, OOH, events, TV, radio and cinema. We will plan campaigns in the UK, Europe, and Worldwide, both B2C and B2B. Capital City Media have strong relationships with all relevant publishers at all levels from Editors and Commercial Directors, to Ad Managers and Sales Reps. We meet regularly with all media owners Continue Reading

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  • Media Buying

    We consistently buy at the best possible rates for our clients. Our campaign reporting and optimisation is unparalleled, translating marketing budgets into measurable success and demonstrable results.

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  • Research Services

    All clients at Capital City Media are offered, on a regular basis, competitive reporting and research. Our reporting is often used by publishers. In addition to this we distribute a relevant features list monthly, analysis of the IMA’s monthly statistics of fund movements and regularly distribute analysis of developments in online and snapshots of media usage. We are credited with being Continue Reading

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  • Research Partners

    We have been working in our specialist markets for over two decades and know exactly what works, and understand the importance of the different distribution channels. We have access to many types of relevant media and market research and use this to plan as accurately as possible. We have an equity state in the research company Research in Finance. They have Continue Reading

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  • Ahead of the Curve Thinking

    How much should we be buying programmatically? Is our social strategy sound? How do we make the most of our owned media? Do we optimise for mobile or wearable tech? We are constantly answering these types of questions, and developing and improving the answers that we give. We buy competitively, plan regular strategy and research reports around all of these topics, Continue Reading

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  • Campaign Analysis

    We offer regular market and media analysis, and constantly monitor and develop our campaign planning and optimisation. We offer up-to-minute campaign reporting and hundreds of possible data points and independent metrics, all of which feedback into our campaign development and renewal strategies. Understanding our target audiences is paramount, we couple this understanding with an agreed conversion checklist and aim to Continue Reading

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  • Monitoring, Optimisation, Reporting

    Optimisation recommendations can be delivered weekly if preferable, with no action undertaken until client agreement. Optimisation will include audience, behavioural, and keyword targeting; in some cases, we can offer optimisation by ad size, and by websites in one publisher’s stable. Summary reporting will be delivered to client weekly, constituting reporting metrics agreed upon pre-campaign.

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