All clients at Capital City Media are offered, on a regular basis, competitive reporting and research. Our reporting is often used by publishers. In addition to this we distribute a relevant features list monthly, analysis of the IMA’s monthly statistics of fund movements and regularly distribute analysis of developments in online and snapshots of media usage.
We are credited with being dedicated to the financial services industry by being asked to be judges on B2B publisher Incisive Media’s Gold Standards awards and have recently been invited by another B2B publisher, to judge a new set of awards. As well as submitting data, our views on asset management activities are often quoted.
We see other aspects of research on a regular basis and our media planning is adjusted to any media usage changes which might be occurring in that market. A consequence of which is that our media planning is more efficient and our clients get far more value for money.
We also have access to consumer media research – TGI, Premier TGI, NRS, PICS and other major European studies.