Category Archives: Uncategorized

MRM adds paid expertise with CCM deal

MRM, the award-winning communications consultancy, has joined forces with paid media specialist Capital City Media (CCM) to create a new independent force in reputation management and brand promotion. The deal will see CCM Founder Mike Richards and fellow Director Becky Ford join the eight-strong executive committee of the newly created MRM Group, where they will…
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Weekly Advertising Roundup – 22 September 2017

Weekly Advertising Roundup - 22 September 2017 Want to understand Panda, Penguin, Hummingbird, Pigeon, RankBrain, Possum & Fred? Google algorithm tips - by Search Engine Land Click for story Evening Standard owner (ESI Media) considering Metro buyout - reports Telegraph, by The Drum Click for story Does SEO need to be complicated? Categorically not! Here's…
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Weekly Advertising Roundup – 15 September 2017

Weekly Advertising Roundup - 15 September 2017 iPhoneX coming 3 Nov at £999, bezel-less save for a notch at the top, wireless charging (finally), Face ID & AR - by The Telegraph Click for story On Mobile SERPs, 19.2% of clicks went to the top 2 sponsored text ads - use extensions - AdWords - by B2Community …
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Weekly Advertising Roundup – 8 September 2017

Weekly Advertising Roundup - 8 September 2017 57% UK Voice Search is on mobile, & with Comscore predicting 50% of Search to be voice by 2020, start planning now - by Digiday Click for story Roku (most popular OTT box) launching own ad-supported channel - competition for the likes of HBO & Hulu it hosts -…
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Weekly Advertising Roundup -1 September 2017

Weekly Advertising Roundup - 1 September 2017 AI & personalisation in banking - 28 Sep webinar by Venture Beat  Click for story With iOS11 comes AR for real, what have ARKit developers been cooking up for next month's launch? By Mashable  Click for story So just how much does Facebook know about you? Probably more…
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Weekly Advertising Roundup -25 August 2017

Weekly Advertising Roundup - 25 August 2017 Publisher with a dwindling subscription base? Don't worry, Facebook to offer subscription option from Instant Articles - by Mashable Click for story Is familiarity a necessary component of popularity, & is boredom the catalyst of creativity? Podcast by a16z Click for story The biggest threat to Financial Services will come…
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Capital City Media Win New Client

August 2017

Capital City Media win new client - Peterhouse Asset Management 

Peterhouse Asset Management is a fund management company comprising of a team of highly experienced investment and client relationship managers. We manage a range of mixed asset, bond and equity funds on behalf of both private individuals and institutions. Our track record has come from managing money through many different market and business cycles. 

Weekly Advertising Roundup -18 August 2017

Weekly Advertising Roundup - 18 August 2017 iPhone 8 is here next month & we could expect a bezel-less screen, a fully glass case, no home button, & to cost £1k - by The Telegraph Click for story These tools will make you into a Social Media design ninja! For images, videos, quizzes, infographics &…
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Weekly Advertising Roundup -11 August 2017

Weekly Advertising Roundup - 11 August 2017 "In VR, type becomes physical, elastic, monumental, dimensional, confrontational & distorted" - by The Drum Click for story Might the Premier League be live streamed on Amazon, Facebook or Twitter in 2019? If I was a betting man... - by The Drum  Click for story 66% of publishers…
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Weekly Advertising Roundup – 4 August 2017

Weekly Advertising Roundup - 4 August 2017 Q2 2017 RAJAR stats - Chris Evans loses listeners & Capital back as No. 1 London station - by Mediatel Click for story Over 300 trading apps are pulled from Google & Apple after scamming users out of their savings - Binary Option - by 9 to 5…
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Weekly Advertising Roundup – 28 July 2017

Weekly Advertising Roundup - 28 July 2017 National Sunday newspaper circulation down 11% YoY - by Mediatel Click for story Twitter growth has officially stalled, declaring zero monthly active user base growth in Q2 - by Recode  Click for story Yesterday (25 Jul) Marketo services were all down - shame you can't automate domain renewal, oh…
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Weekly Advertising Roundup – 21 July 2017

Weekly Advertising Roundup - 21 July 2017 US - where does "asset management" rank in top 10 most expensive Google keywords? A formidable 5th at $49.86 CPC - by Inc. Click for story Want to know the average CTRs for ad sizes by country or vertical? Check out this cool benchmarking Google tool - by…
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Weekly Advertising Roundup – 14 July 2017

Weekly Advertising Roundup - 14 July 2017 Is Google "tricksy"? New WSJ & Accountability's Google Transparency Project reports suggest, yes, probably - by WIRED Click for story First 30 to 15, now 15 to 6 secs based on beefy Youtube backing, but can you really get a video across in 6 secs?! - by Digiday Click…
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Weekly Advertising Roundup – 7 July 2017

Weekly Advertising Roundup - 7 July 2017 How are Asset Managers using Social Media, & what about compliance concerns? (Behind sub wall) by Investment Week Click for story Trust in ads report - Print 82%, TV 80%, Search 61%, Social 43%, Banners 39% - but 70% for targeted "useful" banners - by Digiday Click for…
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Weekly Advertising Roundup – 30 June 2017

Weekly Advertising Roundup - 30 June 2017   Google, Facebook, Amazon, Microsoft & Apple have power through info, economics & innovation to dominate for decades - by Inc 42 Click for story Following the massive Google Fine by EU (£2.13b) 7 US tech giants applaud the action & beseech the US to follow suit -…
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Weekly Advertising Roundup – 23 June 2017

Weekly Advertising Roundup - 23 June 2017 Mike Richards, Director at Capital City Media, explores how Asset Managers can achieve Brand Advertising cut through to a crowded and sometimes unfamiliar consumer market - by Capital City Media & Investment Week Click for story Messaging apps are beginning to catch up Social platforms for news sharing…
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Weekly Advertising Roundup – 16 June 2017

Weekly Advertising Roundup - 16 June 2017 "Reaching a tipping point as digital overtakes television, mobile overtakes desktop and paid search overtakes print" - by The Drum  Click for story With Verizon's purchase of Yahoo closing today (13 Jun), combining with already owned AOL, will they challenge Google/FB? - by Business Insider Click for story…
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Weekly Advertising Roundup – 9 June 2017

Weekly Advertising Roundup - 9 June 2017 WSJ blocking Google's content access (clearing cookies) saw 44% ref. traffic drop, mitigated by more social effort - by Business Insider Click for story Apple announces new update - default will block autoplay videos & stop AdTech companies tracking browser history - by Mashable Click for story Interesting…
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Weekly Advertising Roundup – 2 June 2017

Weekly Advertising Roundup - 2 June 2017 7 of the world's 10 most valuable companies by market cap are tech, with Tencent & Alibaba now in 9th & 10th spots - by GeekWire Click for story Social Media use in Germany - Facebook & Instagram top, Twitter struggling, Snapchat growing, LinkedIn catching Xing - by…
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