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Weekly Advertising Roundup – 26 May 2017

Weekly Advertising Roundup - 26 May 2017 Google creates 47% of business & finance content referral traffic. Add in Facebook & together they account for 61% - by Mashable Click for story A Facebook & Google-bashing diatribe by Independent - a little punchy, but they should admit to being publishers - by Independent Click for…
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Capital City Media Win New Client

May 2017

Capital City Media win new client - LV

We’re a modern financial services business where everything we do revolves around creating value for our members. We have a composite model which means we provide a mix of financial solutions from general insurance, ways to protect people’s incomes right through to providing for those retirement years. We’re committed to offering affordable, relevant and well-designed products but not at the expense of doing the right thing and living by our strong mutual and ethical values.

 

Weekly Advertising Roundup – 19 May 2017

Weekly Advertising Roundup - 19 May 2017 Imagine a world where all useful info about whatever you're looking at is overlain realtime - GoogleLens, the future of AR - by WIRED Click for story If you've been posting photos of hot summer's day picnics on Social Media, Coca-Cola may be targeting ads at you - by…
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Weekly Advertising Roundup – 12 May 2017

Weekly Advertising Roundup - 12 May 2017 WPP's Possible buys Marketplace Ignition - a nod to the growing importance of Amazon's advertising opportunity - by Business Insider Click for story Estimates remain broad as to how many Finance jobs are going to move to the continent after Brexit - 4k to 232k - by Reuters Click…
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Capital City Media Win New Client

May 2017

Capital City Media win new client - FindAWealthManager.com

As both a private banker and a client, we saw various challenges for those seeking a provider: opaque information and inflated fees, particularly among clients referred by friends (it was a given that for personal referrals wealth managers set fees at a higher level due to the lack of any meaningful competition at play). So in 2012, after extensively researching the industry and private clients’ needs, we decided to give up our day jobs and launched findaWEALTHMANAGER.com

 

Capital City Media Win New Client

May 2017

Capital City Media win new client - AB

Every day brings a new set of investment challenges and opportunities. Through our unique combination of expertise, research and global reach, we work tirelessly to anticipate and advance what’s next—applying collective insights to help keep our clients at the forefront of change.

Weekly Advertising Roundup – 5 May 2017

Weekly Advertising Roundup - 5 May 2017 AppNexus, LiveRamp, MediaMath, LiveIntent & Rocket Fuel team up to bring PeopleBasedMarketing across device Click for story Here is the state of global advertising in 5 easy charts - by Digiday Click for story Interesting article about Google Display Network - but parked domains advice highly dependent on…
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Weekly Advertising Roundup – 28 April 2017

Weekly Advertising Roundup - 28 April 2017 As Google moves from aggregator of links, through snippets, to arbiter of truth (voice search), expect casualties - by WIRED Click for story LinkedIn hits 500m user base milestone, but active monthly user levels remain at around 25% of this - by Mashable Click for story Could Google…
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Weekly Advertising Roundup – 21 April 2017

Weekly Advertising Roundup - 21 April 2017 Facebook Spaces is here & though undeniably cool, still not a given evolution from mobile - watch the video here - By Mashable Click for story What is negative SEO? Here's how to spot it & some tools to protect against it - by Marketing Land Click for story Essay…
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Weekly Advertising Roundup – 13 April 2017

Weekly Advertising Roundup - 13 April 2017 1. GDPR will force networks & publishers to clean up their acts, reducing no. of middlemen taking questionable cuts - by WIRED Click for story 2. New exhibition Life in 64 Bits celebrates Website Design in the mid 90s, when the rule book was still being written - by The…
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Weekly Advertising Roundup – 7 April 2017

Weekly Advertising Roundup - 7 April 2017 1. IoT fan? Take heed, this guy left a scathing Amazing review & was locked out from his garage door opener controller - by Mashable Click for story 2. Facebook testing new newsfeed, one which is even more personalised, prioritising similar liked content over news - by Mashable Click for…
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Weekly Advertising Roundup – 31 March 2017

Weekly Advertising Roundup - 31 March 2017 1. 1st VR / AR advertising platform launches to blend ads seamlessly into the content experience - by VentureBeat Click for story 2. @CapitalCityLDN thrilled to have been involved with @ChangeFdn mother of all quiz nights raising over £5k for worthy charity Click for website 3. Facebook Stories now…
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Weekly Advertising Roundup – 24 March 2017

Weekly Advertising Roundup - 24 March 2017 1. US companies including AT&T & Verizon latest to pull ad spend from YouTube & Google display - now 250 companies - by The Guardian Click for story  2. Instagram now has 1m advertisers, up from 200k 1 year ago, with ad rev set to grow $60m in…
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Weekly Advertising Roundup – 17 March 2017

Weekly Advertising Roundup - 17 March 2017 1. Article looking at how Facebook & Google have come to dominate the advertising landscape - by Capital City Media Click for story 2. Google experimenting with up to 10 AdWords ads per page, in the example here that's 50% of 1st page! by Search Engine Roundtable Click for…
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Digital Media is dead, long live the New Digital Media

March 2017 Digital Media, and specifically online advertising, has changed.  This change has been so monumental in nature, that when compared to traditional methods of buying ads, the difference can be likened to two excited people running into a room to declare that one has discovered fire, and the other, the Higgs boson.  The change…
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Capital City Media Win New Client

March 2017

Capital City Media win new client - Nikko Asset Management

Nikko Asset Management is one of Asia’s largest asset managers, providing high-conviction, active fund management across a range of Equity, Fixed Income and Multi-Asset strategies. In addition, our complementary range of passive strategies covers more than 20 indices and includes some of Asia’s largest exchange-traded funds (ETFs).

Weekly Advertising Roundup – 10 March 2017

Weekly Advertising Roundup - 10 March 2017 1. British Newspapers (NMA) call out Facebook & Google on FakeNews - algorithms don't assess source quality - by Mashable Click for story 2. Some frank confessions from an advertising auditor here, how common is AdFraud? By Digiday Click for story 3. The NewYorkTimes hopes to claw back some diluted…
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Weekly Advertising Roundup – 3 March 2017

Weekly Advertising Roundup - 3 March 2017 1. Has the sheen gone from programmatic advertising or are we rather 1 step away from wearing tinfoil hats? by Digiday Click for story 2. 21 top tips to maximise the return on your ContentMarketing efforts - list compiled by B2Community Click for story 3. Google bows to MRC/IAB pressure;…
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